Responsible Sourcing
We're demanding more from ourselves to be a force for good for our people, planet and communities. This starts with fostering a responsible supply chain that’s environmentally sustainable, ethical and socially conscious.
In 2023, we launched our Partnership in Action, PACT. This allows us to build even closer relationships with our supply chain partners and identify where we can work together to reduce our carbon footprint.
Deforestation-Free
Forests are vital to our planet's health. They cover 30% of the world’s land and are home to 80% of the land-based animals and around 300 million people. They also provide food, energy and income to around 1.6 billion people*. Crucially, they’re our greatest asset in the fight against climate change. That’s why we’ve pledged that 100% of our raw materials like cocoa and soy are deforestation free by 2030.
*Source: Intergovernmental Panel on Climate Change (IPCC) special report on climate change and land of 2019
Product Innovations
We’re constantly working with industry partners and in-house experts to innovate new and exciting products that help us make sustainable strides in our range. Here’s just a few:
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Plant Protein SuperblendPlant Protein Superblend uses grains that would otherwise be wasted in the beer brewing process and upcycles them into a nutrient-rich protein powder, containing all nine essential amino acids. -
MP ActivewearDesigned to be stylish, timeless, and durable the MP Activewear range is built to last and move as you move. Made featuring fabrics like recycled polyester and nylon, organic cotton, and innovative material solutions, we’re creating activewear you can be proud to wear season in, season out. -
Whey FWRDThe future of protein, Whey FWRD is made using microflora and fermentation technology to produce a dairy-identical, animal-free whey. All the benefits of traditional whey but using far less water.