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  • Your safety. Our priority.
    Advanced filtration systems, rigorous testing, and complete raw material traceability means you know exactly what you’re getting in your supplements.
  • Regularly tested for banned substances.
    Globally recognised batch testing for banned substances alongside stringent production standards for peace of mind.
  • Banned substance tested. Every batch.
    Every single batch tested for banned substances, ensuring safe, certified supplements trusted by athletes everywhere.
Testimonial from Paul Smith-Johnson about Informed Choice and Informed Sport
Certified world class production. We’ve been awarded AA Grade for Food Safety (the best of the bunch) by the British Retail Consortium, highlighting our commitment to maintaining the strictest standards in food safety. Our secret ingredient? State-of-the-art machinery that helps us operate the best manufacturing facility in Europe. With the latest technology at our disposal, we're able to ensure that every step of our production process meets the highest standards of quality and safety. It's this dedication to excellence that sets us apart and guarantees satisfaction for you.

BRGCS AA+ Certified

What is BRCGS?

BRCGS (Brand Reputation through Compliance of Global Standards), is an organisation that sets standards for quality, safety, and operations in food manufacturing.

To get certified, a company must pass an independent audit by an accredited certification body, ensuring they meet the highest standards in compliance.


What is a BRCGS Accreditation?

AchievingAA+ Grade provides us with an internationally recognised endorsement of food quality, safety, and responsibility, delivering confidence in every order.

The BRCGS grading scale ranges from AA, the highest, to Uncertified, following this order: AA, A, B, C, D, and Uncertified.

The ‘+’ added after our AA grade signifies that we have successfully passed an unannounced audit, demonstrating our unwavering commitment to food safety every single day.

Tried. Tested. Trusted.

To guarantee that you get exactly what’s listed on the ingredients, we employ advanced filtration, x-ray machines, and near-infrared testing. Plus, we rigorously test ingredients before production and ensure complete traceability from supplier to shelf. 

And to uphold our quality commitment, we conduct third-party testing with Informed Choice and Informed Sport.

Informed Choice

What is Informed Choice certification?

A voluntary quality assurance programme, Informed Choice is a global standard in sports nutrition quality control. This certification means Informed Choice certified products are regularly tested to ensure they're free from contaminants and safe for use. So, you get that extra peace of mind and confidence when choosing your supplements. 


What are the benefits of Informed Choice Certificate?

By choosing products with the Informed Choice logo, you can feel confident that your supplements are safe, reliable, and high-quality. This extra layer of assurance lets you make informed decisions, knowing these products are manufactured under the highest quality international safety standards.
Impact Whey Isolate Powder
£19.97
Was £34.99
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Impact Whey Protein Powder
£12.64
Was £24.99
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Multivitamins for Men
£10.04
Was £13.99
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Clear Whey Protein Powder
£23.63
Was £36.99
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Creatine (with Creapure®)
£18.82
Was £20.99
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Essential Omega-3
£7.02
Was £9.99
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Impact EAA
£16.49
Was £31.49
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Impact Whey Isolate Powder
£19.97
Was £34.99
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THE Diet™
£38.60
Was £64.99
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What's the process of Informed Choice?

The image illustrates the "Informed Choice" accreditation process for sports supplements in a flowchart. It starts with "Product Registration," where a supplement is registered for testing. The next step is "Product Testing," showing a laboratory setup with test tubes and equipment, indicating the testing for banned substances and contaminants. Following this is "Manufacturing Audits," where a factory is inspected for compliance with quality and safety standards. The process then moves to "Certification," depicted by a certificate with a checkmark, showing that the product has passed testing and audits. Finally, "Ongoing Monitoring" is illustrated by a calendar and a magnifying glass, indicating continuous product monitoring and re-testing to ensure ongoing compliance.

Informed Sport

What is the Informed Sport certification? 

The Informed Sport certification demands a rigorous process where every batch undergoes thorough testing, rather than a randomised approach. This ensures these products are free from banned substances, meeting the high standards expected by elite athletes. Guaranteeing transparency and reliability in what you consume, supporting your peak performance with confidence.


Why do we have an Informed Sport Certificate?

We have an Informed Sport Certificate to demonstrate our commitment to delivering athletes with supplements they can trust. This certification ensures that each batch is free from banned substances, helping you perform your best while maintaining the highest standards of integrity and safety in sports nutrition.
Impact BCAA Energy Drink
£10.08
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Energy Gel Elite (20 x 50g)
£19.05
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THE EAA
£17.58
Was £26.99
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THE IN:EAA
£19.44
Was £31.99
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What's the process of Informed Sport?

The image shows four steps in a certification process with corresponding icons and labels: A document with a checkmark icon labeled 'Product & Manufacturing Review.' A flask with a magnifying glass icon labeled 'Pre-Certification Sample Testing.' A certification seal icon with the text 'Informed Sport - We Test, You Trust' labeled 'Product Certification, Logo Use & Web Listing.' Two test tubes icon labeled 'Post-Certification Requirements & Testing.

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