
We've brought together some of the strongest minds in fitness and nutrition to deliver innovations with real impact to every body.
The Performance Advisory Board combines innovation, evidence-based research, and emerging science with practical implementation and real-world testing to create truly effective nutrition solutions. Our approach ensures that every product is grounded in science, guided by expert insight, and proven through real-life performance.


Informed Tested
Performance Advisory Board FAQs
The Performance Advisory Board is a group of leading global professors, scientists, and top athletes who are shaping the future of sports nutrition.
Their knowledge is not just theoretical – it is based on cutting-edge science supported by practical experience.
From formulation development to validation through research – they collaborate with our team to ensure every supplement is evidence-based, not guesswork.
Our exclusive group of sports nutrition experts and elite athletes is helping to redefine what scientifically supported performance means. Among them are leaders from laboratories, classrooms, and sports arenas:
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Luc van Loon, PhD – One of the most cited researchers worldwide in protein metabolism. Professor at Maastricht University and author of over 530 scientific papers.
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Guillermo Escante, DSc, MBA, ATC, CSCS – With education in science, health, and business, he bridges rigorous academic research with practical training. Certified strength and conditioning specialist and member of the International Society of Sports Nutrition.
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Abbie Smith-Ryan, PhD – Internationally recognized expert on creatine, director of the Applied Physiology Laboratory at UNC Chapel Hill.
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Dr. Tom Brownlee – Expert in applied sports science, leading athlete-focused research at the University of Birmingham.
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Professor Leigh Breen – Specialized in muscle physiology and aging – ensuring we stay ahead of the competition in developing supplements for long-lasting strength and mobility.
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Craig Sale – Experienced research lead at Manchester Metropolitan University with extensive expertise in exercise and nutrition interventions.
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Ross Edgley – Ultra-endurance athlete and Guinness World Record holder. The first person to swim the entire coastline of Great Britain — 3,200 km in 157 days.
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Dr. Ishrat Ahmed – Physician with a strong passion for health and athletic performance. Brings frontline healthcare insights to product development.
Behind every scoop is a team that lives and breathes performance. Our Performance Advisory Board doesn’t sit on the sidelines. They actively help shape the science behind your supplements.
No fads. No trends. With decades of academic insight and practical experience, these world-class sports nutrition experts work closely with us to ensure every formulation is grounded in evidence.
Whether it's refining a best-seller or creating something brand-new, you can count on what you’re putting in your body to be built on research. Science-backed supplements you can trust.
The Performance Advisory Board doesn’t offer personal consultations or advice.
Instead, their focus is on shaping Myprotein’s products so that they reflect the latest and greatest information in performance nutrition.
We don’t just look for credentials — we look for leaders. Every member of the Performance Advisory Board has been handpicked based on their contributions to sports science, health, and performance nutrition.
From researchers and lecturers to fitness professionals and health practitioners, each expert brings a unique perspective. Because when it comes to elite performance, only the best will do.
The goal of the Performance Advisory Board isn’t to formally approve every product. Instead, their input is central to the product development process.
Our experts provide industry-leading insight on formulation and ingredient selection, ensuring that our range is always evolving based on evidence and performance.