Impact Whey Protein Powder

Impact Whey Protein has been around since day one, and it's been a firm favourite ever since.

High-quality whey protein, tested for impurities, and priced to please, it’s no wonder it’s been our bestselling whey for over 20 years.

Crafted by nutritionists who obsess over every detail, each scoop delivers up to 23g protein*, supporting muscle growth, maintenance, and recovery.¹ Whether it’s performance, wellness, or supporting a balanced lifestyle, it’s the everyday nutrition you need to achieve every goal. 

• Informed Choice certified
• Supports muscle growth and maintenance¹
• High in protein, with a mighty 23g per serving*
• 114kcal per serving*
• Our bestselling protein powder
• More than 40 delicious flavours to choose from
• Crafted by nutritionists
• From the UK’s no.1 protein powder brand**

Let's talk about why Impact Whey Protein has stood the test of time. Packing up to 23g of protein* supporting muscle growth and maintenance and more than 40 flavours to choose from, all backed by Informed Choice for that added peace of mind. That’s certified confidence in every scoop.

There's more to it than just protein. Each delicious serving contains just 1.9g of fat, 1.8g of carbs, plus a huge 5g of naturally occurring BCAAs delivering a balanced nutritional profile that supports your goals.

And, with less than 115 kcal per serving, Impact Whey Protein gives you the boost you need — without the extra baggage.

Taste the Myprotein difference

Whether you're looking for a post-workout protein boost or want to up your daily intake, Impact Whey Protein delivers with unrivalled flavours that speak for themselves.

With over 40 delicious options, like decadent Chocolate Brownie and velvety Cookies & Cream, never settle for bland. Enjoy every sip and stay committed — because taste matters.

Informed Choice: Certified Confidence

Informed Choice sets the global standard in sports nutrition quality control. This voluntary random testing ensures products have been manufactured to recognised international standards.

When you see the Informed Choice logo on our products, you can be confident they're regularly tested to ensure they're free from impurities and banned substances. Find out more about our quality assurance here.

The Protein Guide

Not sure which protein is right for you? Our Protein Guide has you covered. Click here for essential info on protein types, benefits, and finding your perfect match.

*Nutritional info based on 30g serving of Unflavoured flavour. The nutritional content may vary based on the flavour you choose.

**Source: Euromonitor International Limited; Consumer Health 2023ed, Myprotein's retail value sales, World 2023 data.

1. Protein contributes to the growth and maintenance of muscle mass

2. Protein contributes to the maintenance of normal bones

When to take Impact Whey Protein?

It’s fast absorbing, so we recommend adding 1 large scoop (30g) to 150-250ml of water or milk 30-60 minutes post-workout — but it’s ideal any time for a convenient way to get the protein you need.

What does Impact Whey Protein work well with?

Get some extra help to power through that difficult last set — add a scoop of Creatine Monohydrate to your shake — it’s proven to increase physical performance in successive bursts of short-term, high-intensity exercise.2

2. Creatine is proven to improve physical performance in successive bursts of short-term, high-intensity exercise. The beneficial effect is obtained with a daily intake of 3g creatine.

Store in a cool, dry place away from direct sunlight. This product is intended to be used alongside an active lifestyle and a balanced diet. Suitable for vegetarians.

For allergens, see ingredients in bold. May also contain egg.

Apple Crumble & Custard Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (E160a), Sweetener (Sucralose)

Banana Flavour: Whey Protein Concentrate (Milk) (96%), Flavouring, Colour (Curcumin), Emulsifier (Soy Lecithin), Sweetener (Sucralose)

Banoffee Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Malt Extract (Barley), Sweetener (Sucralose)

Blueberry Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Natural Flavouring (Sulphites), Colour (Beetroot Red, Anthocyanin), Acid (Citric Acid), Sweetener (Sucralose)

Blueberry Cheesecake Flavour: Whey Protein Concentrate (Milk), Emulsifier (Soy Lecithin), Colour (Beetroot Red), Flavouring, Sweetener (Sucralose)

Chocolate Banana Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Sucralose)

Chocolate Brownie Flavour: Whey Protein Concentrate (Milk), Emulsifier (Soy Lecithin), Fat Reduced Cocoa Powder, Flavouring, Sweetener (Sucralose)

Chocolate Caramel Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring (Flavouring, Malt Powder (Barley),Sweetener (Sucralose))

Chocolate Cereal Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Sucralose).

Chocolate Coconut Flavour: Whey Protein Concentrate (Milk) (92%), Emulsifier (Soy Lecithin), Flavouring, Colour (E150c), Acidity Regulator (Malic Acid), Sweetener (Sucralose)

Chocolate Mint Flavour: Whey Protein Concentrate (Milk) (92%), Emulsifier (Soy Lecithin), Fat Reduced Cocoa Powder, Sweetener (Sucralose), Flavouring

Chocolate Nut Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Sucralose)

Chocolate Orange Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Sucralose)

Chocolate Peanut Butter Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Sucralose)

Chocolate Smooth Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Natural and Artificial Flavouring (Cocoa Powder, Maltodextrin, Sweeteners (Sucralose, Acesulfame K)) 

Cinnamon Danish Flavour: Whey Protein Concentrate (Milk) (95%), Emulsifier (Soy Lecithin), Colour (E150a), Flavouring, Sweetener (Sucralose)

Cinnamon Roll Flavour: Whey Protein Concentrate (Milk) (95%), Flavouring, Emulsifier (Soy Lecithin), Sweetener (Sucralose), Salt.

Coffee Caramel Flavour: Whey Protein Concentrate (Milk), Emulsifier (Soy Lecithin), Colour (E150a), Flavouring, Sweetener (Sucralose)

Cookies & Cream Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Sweetener (Sucralose)

Fruity Cereal Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Sweetener (Sucralose).

Golden Syrup Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Sweetener (Sucralose)

Latte Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Malt Extract(Barley), Sweetener (Sucralose)

Lemon Cheesecake Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Sweetener (Sucralose)

Maple Syrup Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Sweetener (Sucralose)

Matcha Flavour: Whey Protein Concentrate (93%) (Milk, Emulsifier (Soy Lecithin)), Matcha Green Tea Powder (4%), Flavouring, Sweetener (Sucralose)

Milk Tea Flavour: Whey Protein Concentrate (94%) (Whey Protein Concentrate (Milk), Emulsifier (Soy Lecithin)), Flavouring, Sweetener (Sucralose)

Mocha Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Sucralose)

Natural Banana Flavour: Whey Protein Concentrate (Milk) (96%), Natural Flavouring, Colour (Curcumin), Emulsifier (Soy Lecithin), Sweetener (Sucralose)

Natural Banoffee Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Natural Flavouring, Malt Extract, Sweetener (Sucralose)

Natural Chocolate Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Sucralose)

Natural Strawberry Flavour: Whey Protein Concentrate (Milk) (95%), Emulsifier (Soy Lecithin), Natural Flavouring, Colour (Beetroot Red), Sweetener (Sucralose)

Natural Vanilla Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Natural Flavouring, Sweetener (Sucralose)

Neapolitan Flavour: Whey Protein Concentrate (Milk), Emulsifier (Soy Lecithin), Fat Reduced Cocoa Powder, Flavouring, Sweetener (Sucralose)

Orange Cream Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (Carotenes), Sweetener (Sucralose).

Peanut Cookie Flavour: Whey Protein Concentrate (Milk), Emulsifier (Soy Lecithin), Colour (E150a), Flavouring, Sweetener (Sucralose)

Peach Tea Flavour: Whey Protein Concentrate (Milk, Soy) (97%), Natural Flavouring (Natural Flavouring, Sweetener (Sucralose))

Pecan Pie Flavour: Whey Protein Concentrate (Milk), Emulsifier (Soy Lecithin), Colour (E150a), Flavouring, Sweetener (Sucralose)

Pineapple Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (Curcumin), Sweetener (Sucralose)

Raspberry Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Acid (Citric Acid), Colour (Beetroot Red), Purple Carrot Extract, Sweetener (Sucralose)

Rhubarb & Custard Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (Beetroot Red), Sweetener (Sucralose)

Rocky Road Flavour: Whey Protein Concentrate (Milk) (90%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Sucralose)

Salted Caramel Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (E150c), Sweetener (Sucralose)

Stevia Banana Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Natural Flavouring, Colour (Curcumin), Sweetener (Steviol Glycosides)

Stevia Blueberry & Raspberry Flavour: Whey Protein Concentrate (Milk) (90%), Emulsifier (Soy Lecithin), Natural Flavouring (Sulphites), Colour (Beetroot Red, Anthocyanin), Sweetener (Steviol Glycosides)

Stevia Chocolate Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Sweetener (Steviol Glycosides)

Stevia Chocolate Mint Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Natural Flavouring, Sweetener (Steviol Glycosides)

Stevia Strawberry Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (Beetroot Red), Sweetener (Steviol Glycosides)

Stevia Vanilla Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Natural Flavouring, Sweetener (Steviol Glycosides)

Sticky Toffee Pudding Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (E150c), Sweetener (Sucralose)

Stracciatella Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring (Milk), Sweetener (Sucralose)

Strawberry Cream Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (Beetroot Red), Sweetener (Sucralose)

Strawberry Jam Roly Poly Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colour (Beetroot Red), Acid (Citric Acid), Sweetener (Sucralose)

Summer Fruit Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Acid (Citric Acid), Colour (Beetroot Red, Curcumin), Sweetener (Sucralose)

Tiramisu Flavour: Whey Protein Concentrate (Milk) (91%), Emulsifier (Soy Lecithin), Cocoa Powder, Flavouring, Colour (E150c), Sweetener (Sucralose)

Unflavoured: Whey Protein Concentrate (Milk) (100%), Emulsifier (Soy Lecithin)

Vanilla Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Sweetener (Sucralose)

Vanilla Raspberry Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Colours (E162, E163), Sweetener (Sucralose)

White Chocolate Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Flavouring, Sweetener (Sucralose)

Chocolate Cake Flavour: Whey Protein Concentrate (Contains Milk and Soy) (93%), Flavouring (Cocoa Powder, Flavouring, Sweetener (Sucralose)).

Victoria Sponge Cake Flavour: Whey Protein Concentrate (Contains Milk and Soy) (95%), Flavouring (Flavouring, Salt, Sweetener (Sucralose)).

Birthday Cake Flavour: Whey Protein Concentrate (Contains Milk, and Soy) (92%), Sprinkles (Sugar, Wheat Starch, Water, Glucose Syrup, Beetroot Concentrate, Vegetable Oil, Colours (Anthocyanins, Curcumin), Glazing Agent (Beeswax)), Flavouring, Sweetener (Sucralose)).

Rainbow Flavour: Whey Protein Concentrate (Milk) (96%), Emulsifier (Soy Lecithin), Colour (Beetroot Red), Flavourings, Curcuma Oil Extract, Sweetener (Sucralose).

Milk Tea Flavour: Whey Protein Concentrate (94%) (Whey Protein Concentrate (Milk), Emulsifier (Soy Lecithin)), Flavouring, Sweetener (Sucralose).

Why has the packaging changed?

We're excited to introduce new packaging as part of our redesign, but you might still see our previous packaging in your orders as we prioritise reducing waste. Rest assured, it's the same high-quality product.

What is Informed Choice?

Informed Choice is the global standard in sports nutrition quality. Through rigorous retail monitoring, Informed Choice tests supplements to minimise the already low risk of contamination, reducing the likelihood of you taking unsafe and banned substances.

What are the benefits of Informed Choice?

Informed Choice gives you the extra peace of mind, that the supplements you consume have been manufactured to recognised international standards. Any products with the Informed Choice logo are regularly tested for banned substances and contamination — demonstrating a commitment to quality assurance.

Is Impact Whey Protein good?

Impact Whey Protein is a quick and easy way to get more protein into your diet, helping support the growth and maintenance of muscle mass.¹

1. Protein contributes to the growth and maintenance of muscle mass.

How to use Impact Whey Protein?

There are multiple times and ways to enjoy Impact Whey Protein. Whether it's post-workout, as an afternoon boost, or added to your morning smoothie or protein pancakes, any time is perfect for topping up the essential nutrients your body needs.

What does Impact Whey Protein do?

Impact Whey Protein ensures your body stays topped up with high-quality protein. Each serving delivers the essential protein needed to fuel your body, sourced from premium ingredients to provide the everyday nourishment you need.

What is the best Impact Whey Protein flavour?

Here are the top 10 Impact Whey Protein flavours as chosen by our community.

1. Vanilla – A creamy classic.

2. Salted Caramel – A rich, sweet caramelly taste with a hint of salt.

3. Chocolate Brownie – Rich and bold.

4. Natural Chocolate – A chocolatey original.

5. Chocolate Mint – A minty take on an indulgent chocolate base.

6. Chocolate Smooth – Creamy, sweet, traditional flavour.

7. Cinnamon Danish – A cosy, wintery Scandinavian classic.

8. Cookies and Cream – A creamy, vanilla taste with a rich cookie finish.

9. White Chocolate – Sweet and smooth, a milky twist on the original chocolate.

10. Strawberry Cream – A summery combination of berries and sweetness.